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Bronwyn Seier is a creative thinker and skilled communicator from Winnipeg, Canada. She began her career in fashion design at Ryerson University in Toronto whilst freelancing as a graphic designer and copywriter, embedding her work in sustainable practice. Her womenswear design was recognised by the CAFA awards as student designer of the year. In 2017, Bronwyn moved to London, where she completed the MA Fashion Futures course at the London College of Fashion. Along the way, she co-created an installation for the Victoria & Albert Museum's Fashioned from Nature exhibit and published a thesis on the link between digital media and overconsumption, graduating with distinction. Then, Bronwyn went on to support leading ethical fashion movement, Fashion Revolution in mobilising millions of activists to shape a fair fashion industry. Since 2020, she has offered freelance support to brands, NGOs, start ups and movements. Drawn to design and communications as a vehicle to create change, Bronwyn has focused her career on bettering fashion's impact on the world through creative content.
Client: The Right Project
The Right Project is an established sustainability consultancy that has flourished on word-of-mouth referrals for its first 8 years in business. When the expert team decided to expand offerings into educational webinars, a digital face-lift was needed to bring in a new community of professionals. Creating a fashion-first brand image, establishing an education-driven social platform and compelling copy helped The Right Project present its new offering to potential customers and convert them into lifelong learners.
Client: Ninety Percent
Ninety Percent is a brand built on the notion of giving back. With 90% of profits sent back to workers and charity, and a sustainability ethos that rivals major competitors, the challenge was to find and grow a loyal customer base. Supporting the brand to audit its current communications and create a winning social media strategy helped match Ninety Percent’s responsible ethos with an ethically motivated, conscious consumer.
Content Manager: Fashion Revolution
The world’s largest movement for a fair fashion industry, Fashion Revolution, has mobilised millions of activists around the world to ask brands 'Who Made My Clothes?' and hold industry to account. Guiding its social media strategy since 2019, Fashion Revolution has grown its audience by more than 55% to a total of 670,000+ engaged activists. This growth has taken shape alongside a more cohesive and engaging communication strategy across channels and turned Fashion Revolution’s digital presence into an open-source educational authority on all things sustainable fashion. Its presence has become recognised for compelling imagery, conversation-sparking content and a touch of humour to undercut the realities of fashion’s impact.
Client: Create Sustain
Create Sustain is a consultancy primarily supporting multi-brand retailers to deliver sustainability impact that cuts through the noise. Freelance research, communications and creative consulting were offered on several client facing projects, including sustainability report research, presentations, website copywriting and multimedia production. Clients included Selfridges, Net-A-Porter and YOOX.
Project: Loved Clothes Last
Loved Clothes Last is a new book written by Fashion Revolution cofounder and fashion industry pioneer, Orsola de Castro, published by Penguin Life. Support for this manuscript was given in the areas of research, editorial input and narrative throughout the duration of writing.
Head of Brand: The Seam
The Seam is a fashion tech startup aimed at connecting customers with local, trusted Makers for clothing alterations, repairs and bespoke customisations. The platform helps to increase the longevity of wardrobes, improve clothing fit, and empower a new generation of Makers to showcase their skills and grow their business. Work for The Seam has included brand strategy, design direction, communications and social media development and PR.
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