Client: The Right Project

The Right Project is an established sustainability consultancy that has flourished on word-of-mouth referrals for its first 8 years in business. When the expert team decided to expand offerings into educational webinars, a digital face-lift was needed to bring in a new community of professionals. Creating a fashion-first brand image, establishing an education-driven social platform and compelling copy helped The Right Project present its new offering to potential customers and convert them into lifelong learners. 

Client: Ninety Percent

Ninety Percent is a brand built on the notion of giving back. With 90% of profits sent back to workers and charity, and a sustainability ethos that rivals major competitors, the challenge was to find and grow a loyal customer base. Supporting the brand to audit its current communications and create a winning social media strategy helped match Ninety Percent’s responsible ethos with an ethically motivated, conscious consumer. 

Content Manager: Fashion Revolution

The world’s largest movement for a fair fashion industry, Fashion Revolution, has mobilised millions of activists around the world to ask brands 'Who Made My Clothes?' and hold industry to account. Guiding its social media strategy since 2019, Fashion Revolution has grown its audience by more than 55% to a total of 670,000+ engaged activists. This growth has taken shape alongside a more cohesive and engaging communication strategy across channels and turned Fashion Revolution’s digital presence into an open-source educational authority on all things sustainable fashion. Its presence has become recognised for compelling imagery, conversation-sparking content and a touch of humour to undercut the realities of fashion’s impact. 

Client: Create Sustain

Create Sustain is a consultancy primarily supporting multi-brand retailers to deliver sustainability impact that cuts through the noise. Freelance research, communications and creative consulting were offered on several client facing projects, including sustainability report research, presentations, website copywriting and multimedia production. Clients included Selfridges, Net-A-Porter and YOOX.  

Project: Loved Clothes Last

Loved Clothes Last is a new book written by Fashion Revolution cofounder and fashion industry pioneer, Orsola de Castro, published by Penguin Life. Support for this manuscript was given in the areas of research, editorial input and narrative throughout the duration of writing.

Head of Brand: The Seam

The Seam is a fashion tech startup aimed at connecting customers with local, trusted Makers for clothing alterations, repairs and bespoke customisations. The platform helps to increase the longevity of wardrobes, improve clothing fit, and empower a new generation of Makers to showcase their skills and grow their business. Work for The Seam has included brand strategy, design direction, communications and social media development and PR.